'Breast Cancer Awareness Month' by Zack Jones

I like it on a hook.

If you’ve been on facebook lately and seen ladies post status messages like “I like it on the floor” or, “I like it on the chair,” they aren’t talking about sex (and aren’t you glad my “hook” wasn’t about doing the nasty?). The statement describes where you keep your purse, but the purpose is to raise awareness about breast cancer during National Breast Cancer Awareness Month.

Yeah, I rolled my eyes too. I’m not a fan. But why would a woman dislike a viral campaign that promotes a good message? In short:

  1. How is a suggestive statement about where you place your purse supposed to raise awareness about a deadly disease? I don’t think it does—even if people are buzzing about it.
  2. One in eight women will be diagnosed with breast cancer in their lifetimes. How will this meme do anything to influence what steps women take to protect themselves from further risk?
  3. My father died from breast cancer. Men get it too, even though it much more rare. All the pink, purses, and focus on women doesn’t help my own grief. It may be selfish, but it’s honest. Don’t forget the men.
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18 thoughts on “Why I Don’t Like the Breast Cancer Facebook Meme”

nullefide · October 7, 2010 at 12:23 pm

The main reason I find this stupid is they put “I like it on the floor” in their status and then nothing else about the cancer awareness. I’m all for raising awareness, but when people like me had no idea what this was about (until yesterday) it’s a VERY bad awareness campaign.

I still remember the bra color awareness thing that was going around. Thought that was just as stupid.

Also, why does breast cancer awareness stuff always seem to focus on women and sex? It’s either entirely focused on boobs (and how EVERYONE LOVES BOOBS OMG!!!) or it tries to use sexual innuendo that focuses on women. Breast cancer does not just affect a woman’s sexiness, it affects her life and her as a person. Even a campaign that should focus on women as people manages to only treat us as sexy lady bits.

And, as you mentioned, this focus on boobs and lady bits leaves out men who suffer from it, no matter how few they may be. If the campaigns focused on the people affected by cancer and not their body parts this probably wouldn’t be an issue.

    Godless Girl · October 7, 2010 at 5:43 pm

    Yes, yes! Sexualizing breasts (and in turn, cancer of the breast) or reducing breasts to objects of pleasure is demeaning to women and I think links breast cancer to one of the main fears women have: What if I have to get a breast removed? Or both? Wouldn’t that make me unattractive and less of a woman?

    I realize this meme is not telling women that specifically, but it plays into the over-sexualized view of breasts that bothers me some.

Mansi · October 7, 2010 at 2:42 pm

Like nullefide I remember women posting the color of their bra on Facebook last year — a trend I vehemently and vocifereously boycotted. How is that supposed to raise awareness about breast cancer? How does it help anyone? The people reading those status messages probably spent more time thinking about the women’s choice of underwear color than the disease!

There’s another peeve I have about this campaign that I intend to blog about tomorrow. Will come back here and post the link.

Rhacodactylus · October 7, 2010 at 3:20 pm

In all honesty, it just doesn’t make sense, when it was the bras there was a direct and logical connection to breast cancer, but if you’re keeping your breasts in your purse, your problems may actually be bigger than cancer.


Laura · October 7, 2010 at 10:11 pm

I hate these types of campaigns and never participate. What was it last year? Bra color? Pretty lame.

I’m very sorry about your father. That must have been awful to go through.

    Godless Girl · October 8, 2010 at 8:27 am

    Thanks, Laura. I have a lot of empathy for everyone who has to go through a loved one’s cancer. All the more reason why these campaigns feel cheap and flippant.

      Laura · October 8, 2010 at 7:08 pm

      I understand, at least a little. My grandmother died of breast cancer. Not my father and we weren’t all that close, but I think that does explain why I don’t ever feel the compulsion to participate in these games. It does cheapen it somehow, even though that’s not the intent.

AndrewFinden · October 8, 2010 at 3:02 am

Plus – raising awareness shouldn’t be an end in itself. A good campaign should use awareness to an end that causes some action. I’m pretty sure most people are ‘aware’ of breast cancer. Maybe if they asked blokes to all donate a dollar to research to find out what the girls are really talking about.. but you get my point I think.

Tris · October 9, 2010 at 6:31 am

Yeah. I saw a ‘I like it on the dresser’ on a friends status. When I suggested it sounded like a line from a porn film, she responded that I had a dirty mind, and left it at that. I was none the wiser regarding issues cancer related until I read you post.

Thanks for your information, anyway!

Rolande Escobeo · October 9, 2010 at 11:39 am

Facebook is the foremost social network nevertheless the user profile is boring. I spruce it up by using Chameleon Tom it helps make your profile go with your individuality.

Fishing Umbrella : · October 26, 2010 at 3:51 am

breast cancer is of course easy to diagnose early and very easy to treat if you catch it early:.”

Chair Pads · · November 13, 2010 at 4:59 am

of course we can always prevent cancer, the key is early diagnosis and early treatment `;*

Nan Ackert · February 22, 2014 at 10:16 am

What i don’t understood is in truth how you are not actually much more
well-favored than you might be now. You are so intelligent.

You understand therefore significantly with regards
to this subject, produced me in my view believe it from so many varied angles.

Its like women and men are not involved unless it is something to accomplish with
Woman gaga! Your personal stuffs great. At all times care for
it up!

VaughnXSeppa · June 4, 2016 at 4:28 pm

It’s a shame you don’t use a donate button! I’d definitely donate
to the excellent blog! I guess for now i’ll be happy
with book-marking and adding your Feed to my Google account.
I anticipate brand-new updates and may share this blog with my Facebook group.

Talk soon!

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‘I like it’ Facebook status campaign cheapens real cancer fights | lehighvalleylive.com « PHGOH · October 7, 2010 at 10:19 pm

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