Summer’s Eve is trying to make your vagina cool with a new “hip” branding campaign called “Hail to the V.” But is it funky and new or sexist and racist? They’ve got a video for “white,” “black,” and “hispanic” ladies. Yeah, thanks for boxing us all up into nice little packages, Summer’s Eve.
Wow. I just saw a pubic fro and a “sassy” black hand telling me about clubbing cleanliness. This is so appreciated.
Quick thoughts from my romp around their ads and site:
“If you treat a V right, she’ll return the favor…” Wink, wink, nudge, nudge! How sexual is that?! Ugh.
A vagina owner’s manual? Because … of course. It even teaches you to wipe front to back!
“Vertical smile.” No, really. They said it.
What do you think of this campaign? Does it “empower” women by helping them accept their vaginas? Or by selling a cleansing cloth and wash that are supposed to keep things fresh and “smelling nice” does it actually keep us from embracing the natural bits we were born with? Why are we considered “dirty”?And what about those racial and feminine stereotypes? What are women supposed to act like? Is this just insulting?
Edited to add: Oh my goodness, I just found Stephen Colbert’s take on the commercials. Priceless!
Edited to add (Nov 08, 2011): Apparently Summers Eve can’t take the heat (or the joke) and removed these ridiculous ads from their marketing strategy (and their youtube channel). Good riddance!