
Summer’s Eve is trying to make your vagina cool with a new “hip” branding campaign called “Hail to the V.” But is it funky and new or sexist and racist? They’ve got a video for “white,” “black,” and “hispanic” ladies. Yeah, thanks for boxing us all up into nice little packages, Summer’s Eve.
Wow. I just saw a pubic fro and a “sassy” black hand telling me about clubbing cleanliness. This is so appreciated.
Quick thoughts from my romp around their ads and site:
“If you treat a V right, she’ll return the favor…” Wink, wink, nudge, nudge! How sexual is that?! Ugh.
A vagina owner’s manual? Because … of course. It even teaches you to wipe front to back!
“Vertical smile.” No, really. They said it.
What do you think of this campaign? Does it “empower” women by helping them accept their vaginas? Or by selling a cleansing cloth and wash that are supposed to keep things fresh and “smelling nice” does it actually keep us from embracing the natural bits we were born with? Why are we considered “dirty”?And what about those racial and feminine stereotypes? What are women supposed to act like? Is this just insulting?
Edited to add: Oh my goodness, I just found Stephen Colbert’s take on the commercials. Priceless!
Edited to add (Nov 08, 2011): Apparently Summers Eve can’t take the heat (or the joke) and removed these ridiculous ads from their marketing strategy (and their youtube channel). Good riddance!
I read some shocking facts about rape in the United states from Ms. Magazine:
- The FBI’s definition of “forcible rape” in their Uniform Crime Report (UCR): “The carnal knowledge of a female forcibly and against her will.” [PDF]
- What that definition leaves out: anal, oral and statutory rape; incest; rape with an object, finger or fist; rape of men
- Number of men raped in any year, according to the UCR: 0 [PDF]
- Estimated number of men actually raped each year, according to the Dept. of Justice: 93,000 [PDF]
Some of the most offensive facts:
Percentage of rape reports deemed “unfounded” by New Orleans police in 2008: 60 percent
Percentage of rape reports deemed “unfounded” by Baltimore police in 2009: 32 percent
Percentage of actual estimated false rape reports in any given year according to research studies: 2-8 percent
What a Philadelphia police officer once called his city’s sex crimes unit: “The lying bitches unit.”
Read more here.
There is a petition available asking the FBI to modernize the definition of rape. Sign it here.
I was a victim. I deserve to be counted.
Check out a previous post about preventing rape and one about rape in the Bible.
The evangelical magazine Christianity Today (which I’ve mentioned quite a bit) published an article titled “Woman As Folly” about the many curious Bible passages about women as possessions, being below or weaker than men turning women away from Christianity and god:
… “I think men are more aware than women of their tendency to sin,” one of the men suggested. “Maybe they can use this wisdom to help guide their wives.”
I couldn’t believe this was being discussed as a legitimate idea.
“Don’t they understand?” I said [to my husband]. “These sort of misconceptions—the idea that Christianity subjugates women—drive people away from the church.”
I wondered what he thought was so clear—that women bear a greater burden for the fall of man? “If I wasn’t a Christian,” I said, “these comments about women would turn me away from God.”
I wanted to deconstruct the ideas that were chipping away at my confidence in the Creator, but I felt outmatched. Among the men in our group, conversations often felt like a Scripture-quoting duel. Each time a new passage was referenced, I had the same question: What’s the context? Their response was nearly always a puzzled look. It was as if I’d just suggested we tear out pages from our Bibles and fold them into paper airplanes. Scripture, they reminded me, is inerrant.
This woman is starting to see sense. You can almost feel the warmth of the light bulb glowing brightly above her head.
Could this be the birth of a feminist? A liberated woman who realizes her entire religion has been anti-woman for 2000+ years? Maybe she could actually re-consider her belief in a god who would use authors with misogynistic values to be its voice?
But no. She can’t doubt god or the Bible. She has to pound the square peg into the round hole any way she can. So she goes looking for a comforting justification for the sexist teachings in her holy book.
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